Most people skip setup and then blame "tech" later. Do the boring work now so future-you can move fast. Once your account and skills are ready, every other step becomes easier and faster. You only have to do this once.

Download the 4 skill files

1. 1

   Download the 4 Skills to your desktop

   These are going to be your advisors throughout the process.

2. 2

   Create a free Claude account and switch one setting on

   Sign up at claude.ai. The free plan is enough. Then open Settings, then Capabilities and turn on Code execution and file creation.

3. 3

   Upload your 4 skills into Claude

   Go to Customize, then Skills. Click the plus, choose Create skill, then Upload all 4 skills in one time.

1. 1

   Watch the video

   Watch me go through a full example, so you know what the conversation with Claude will look like.

2. 2

   Open Claude and activate the 'Audience, Idea & Pricing Advisor'

   Open Claude, and tell it to activate the Audience, Idea & Pricing Advisor.

3. 3

   Use the idea skill to brainstorm ideas

   Answer each question in your own words. There are no right or wrong answers, just explain your idea as if you were talking to a friend. You can type your responses or click the microphone to use your voice. The more detail you share, the better it can help you. If you need some inspiration, take a look in the Ideas Library.

1. 1

   Open Claude and activate the 'No-Code-Tool-Builder'

   Continue in the same chat, so Claude already knows your idea.

2. 2

   Build the first draft with Claude

   Answer its questions about the language your buyers speak, your brand style and your call to action if you have any. Claude builds a first draft. Try it out right away.

3. 3

   Improve it until it's genuinely useful

   Tell Claude what to fix, and keep going until you have a working micro-tool you're proud of. Take a look at the Ideas Library if you want inspiration for making it feel nicer to use.

1. 1

   Watch the video

   See what a good micro-tool sales page looks like, section by section.

2. 2

   Activate the 'Sales-Page-Copy-Writer' skill

   Answer questions about your launch, bonuses, guarantees, objections, and anything else it asks.

3. 3

   Start teasing your launch

   Don't wait until launch day to start talking about your micro-tool. Build curiosity, create excitement, and get people looking forward to your launch.

You've got all your assets. Now it's time to add them to your sales funnel. Open the template I've created for you. It will ask you to create an account, which is free. Then follow the steps below, or watch the video where I talk you through each step.

1. 1

   Setup your sales funnel

   Import your micro-tool into the tool's page HTML block, and fill in your legal pages (privacy policy, terms and disclaimer) with your own name, business and email. The tool page stays hidden, so only buyers reach it.

2. 2

   Set your domain, links and SEO

   Give your funnel its free web address. Give every page a short, clear ending, the bit after the slash, like /price-calculator. Then add a title and short description to every page so people can find you on Google. Copy the finished address of your legal pages and your order form somewhere handy.

3. 3

   Update your sales page and add it to the funnel

   Open your sales page in Claude and add the links to your legal pages, your order form and any pictures you want to add. Then drop the finished code into the HTML block on your sales page.

1. 1

   Setup a payment service

   Create a free account with a payment service, then connect it inside your funnel settings. This is how the money reaches your bank.

2. 2

   Setup your checkout page

   Add your product, set your price, and point the thank-you page at your tool.

3. 3

   Smart Sales Strategies (optional)

   If you have the Smart Sales Strategies training, this is the moment to watch it and put it in place, before you send anyone to your page. If you don't have it yet, you can get it here.

1. 1

   Test it yourself first

   Buy your own tool, then give yourself a refund. Check that the payment works and the tool shows up right after. Try it on your phone too.

2. 2

   Share it with a few people

   Send it to a handful of people who have the problem your tool solves. Ask them to use it and tell you what felt confusing.

3. 3

   Fix what they got stuck on

   Small changes make a big difference. Clear up anything people found confusing, then you're ready to share it with a wider audience.

1. 1

   Get seen by people who already trust you

   The fastest sales come from people who already know you. Share your tool with your email list, your followers, or any group you're part of. Talk about it more than once. Most people need to see something a few times before they buy.

2. 2

   Or borrow someone else's audience

   No audience yet? Ask someone who serves the same people to share your tool. A shoutout, a swap, or a guest spot puts you in front of the right people fast.

3. 3

   Or run ads

   Waiting for organic search results or social media reach can take a long time. Paid ads put your business in front of people right away. The way I've been successfully using ads is this structure taught by Alex Hormozi. And (optional) you can activate the 'scroll-stopping ad creator' in Claude to receive inspiration for your ads.