Free tickets available for THE LIVE CLASSES ONLY!

🗓️ February 3rd – March 17th, 2026 | Live Experience

Build & Launch Your First Funnel, Aligned with You & Designed for Your Dream Clients

For values‑led female service providers making under 10k/month who want a clear, non‑pushy way to turn interest into paying clients.

Over six weeks, we’ll map, build, and launch each step of your funnel, customized to your business, your voice, and your offer. By the end, you’ll have a complete, soul-aligned system that helps clients move from “just found you” to “I’m in!”, and you’ll know exactly what’s working every step of the way, so you can focus on growth.

If the word ‘funnel’ makes you think of sleazy countdown timers and manipulative copy, same.

  1. I believe a funnel should feel like a thoughtful path, not a pressure trap. It’s not about tricking people into saying yes. It’s about helping the right people feel safe, seen, and helping them make an informed decision, in a way that reflects your values.

The truth? You’re probably already using a funnel, it’s just not consistent yet. If people are finding you, connecting, and becoming clients, you’ve got the ingredients. Now it’s time to turn that into a repeatable, aligned system that feels good for you and for them.

I’m SO excited to invite you...to this live, six-week build challenge where you design and launch your own revenue engine (with my guidance) step by step:

1. Map the Journey

We’ll start by uncovering the invisible funnel you already have, and map it clearly, step by step, so you see what’s working, and what’s missing.

2. Build in Alignment

Week by week, we’ll co-create a funnel that matches your style, energy, and voice. With systems that feel natural to run and easy for dream clients to follow.

3. Grow Your Business

By the end, you’ll have a repeatable, soul-aligned client journey, backed by real data, so you know exactly how to grow your funnel = business.

Unlike other funnel experts...

... I’m not here to hand you a one-size-fits-all template or push you into tactics that don’t feel like you. This isn’t about flashy tricks, it’s about building something that feels aligned, sustainable, and genuinely supportive to both you and your dream clients.

This is a live, six-week build challenge where you design and launch your own revenue engine, with my guidance. 

This is NOT for you if...

  • You’ve never sold your offer

  • You’re still in “what should I do?” mode, not “how do I make this consistent?” mode.

  • You secretly hope a funnel will bring clients without any marketing.

  • You need money right now to survive (please focus on getting clients first, you can't automate what doesn't work yet)

How It Works (Week‑by‑Week):

Session 1:

The Foundation

You already have a funnel, it just might not be clear or consistent yet.
During this first session, we’ll map the path your dream clients already take to find you, connect with you, and decide to work with you. You’ll see where each piece fits, what’s missing, and how to create a journey that is clear, repeatable, and ready to grow with you.

You’ll walk away with:

  • A visual map of the funnel you’re already using; with clear insights into where leads are coming from, and where they drop off.

  • Why traditional funnels don't work anymore, and how you create a custom high-level funnel flow that feels aligned and scalable

  • Deep dive into your dream clients (psychographics) and the transformation you help them create, in their words, not just yours

Session 2:

The Delivery

Funnels don’t just lead to sales, they lead to experiences. This week, we make sure your delivery model (whether it’s coaching, a course, a membership, or something else) can actually support the journey you promised. And we do it in a way that protects your time, energy, and sanity.

You’ll walk away with:

  • A clear breakdown of how your offer is delivered, and how that shapes your funnel

  • Key milestones inside your offer that your funnel should hint at or highlight

  • A delivery plan that aligns with your capacity and desired client experience

Session 3:

The Trust Builder

This is how a curious lead becomes a potential client. We’ll choose one aligned way to invite people in, a DM convo, a workshop, a clarity call, or whatever fits your style best. No pushy tactics. Just a simple, supportive way where people get to feel your work and decide for themselves. We’ll build trust in a way that feels safe, genuine, and rooted in how you naturally connect.

You’ll walk away with:

  • A custom “invitation moment” that fits your style

  • A simple flow to guide someone from “curious” to “clear yes”

  • Language and strategy that invites, not pushes

Session 4:

The Qualifier

This step is all about discernment. Your dream clients deserve your best energy, and so do you. We’ll create soft boundaries that filter out misaligned leads before they enter your business, while still honoring them and keeping the door open for future alignment.

You’ll walk away with:

  • A personalized system for qualifying leads (applications, questions, checkpoints, etc.)

  • Clear criteria for “yes,” “not yet,” and “no”, so you’re not deciding on the fly

  • A calm, respectful process that protects your time without sacrificing connection

Session 5:

The Relationship

Most funnels forget that people are people, not just clicks and conversions. This week, you’ll create a rhythm to stay connected with those who aren’t ready yet, but might be soon. The goal is to stay present without hovering, follow up without fear, and nurture without burning out.

You’ll walk away with:

  • A simple, repeatable rhythm (email, social, or whatever fits you)

  • 1–2 sequences to support warm leads who didn’t convert (yet)

  • A long-game strategy that builds trust over time, without constant content hustle

Session 6:

The Continuation

The best funnels don’t just create clients, they create relationships that last. In our final week, you’ll zoom out and design what comes next for your people after the first “yes.” Whether it’s renewals, referrals, next steps, or simply staying in touch, this step is what turns your funnel into a sustainable, full-circle system.

You’ll walk away with:

  • A mapped-out post-sale journey that reflects your values and business goals

  • Opportunities for upsells, referrals, or re-engagement that feel natural

  • A system that grows with you, not just once, but again and again

I call it success when your funnel feels like you, brings in aligned clients, and shows you exactly how to grow on purpose and with intention.

Y'all Rianna Hijlkema is absolutely AMAZING! She has been working with me for the past 2 years and at this point I don't know what I would do without her. What's amazing is that she can take your ideas and create something beyond what you had imagined! Rianna is someone you want in your life. I know this because I am so grateful to have her as a part of mine. She adds so much value to my business. So save yourself time, headaches, and a "pretty good" end result and invest in Rianna.

Shannon Buhera

Founder Nights & Naps

Rianna is a wealth of information when it comes to both consulting knowledge and business knowledge. She has saved me time and money in so many ways all while building my knowledge!! I'm so happy to have her in my corner. If you are considering working with her in some way, just do it, you won't regret it!

Karen Winter

Founder Winter Slumber

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