Chasing Excellence LLC
We collect your name, email, purchase details, and how you use our site. We use it to deliver what you bought, run the business, and improve our marketing. We do not sell your data for money.
You can ask us to show you your data, correct it, or delete it at any time. Email hello@riannahijlkema.com and we will handle it. The full detail is below.
This website and the products sold through it are operated by Chasing Excellence LLC, referred to here as Company, we, us, or our.
Registered in Wyoming, United States. Contact: hello@riannahijlkema.com
Where the GDPR, UK GDPR, or similar laws apply, we act as the data controller for the personal data described in this policy.
This policy explains how we collect, use, disclose, and protect personal data when you:
It does not cover third party websites we link to. Those services have their own privacy policies and we are not responsible for them.
We do not store full card numbers. Card data is processed directly by our payment providers.
We do not intentionally collect sensitive personal data such as health, biometric, or political data. Please do not send it to us.
| What we do | Data used | Legal basis under GDPR and UK GDPR |
|---|---|---|
| Deliver the products you buy, send access links, receipts, and support | Identity, contact, transaction | Performance of a contract |
| Run and improve the website, measure performance and conversion | Usage, technical | Legitimate interests in operating and improving our business. Consent where cookie law requires it |
| Send marketing emails, run and measure advertising, build audiences | Contact, usage, marketing | Consent where required. Otherwise legitimate interests in promoting our business |
| Keep tax, accounting, and sales records | Identity, transaction | Legal obligation |
| Detect and prevent fraud, abuse, chargebacks, and unauthorised sharing of products | Identity, transaction, technical | Legitimate interests in protecting our business. Legal obligation where applicable |
| Handle disputes, respond to legal claims, enforce our terms | All categories as relevant | Legal obligation and legitimate interests in establishing or defending legal claims |
Where we rely on consent, for example certain cookies or trackers in the EEA and UK, you can withdraw that consent at any time through your browser settings, the unsubscribe link in our emails, or by contacting us. Withdrawing consent does not affect processing carried out before you withdrew it.
We and our partners use cookies, pixels, and similar technologies for the purposes below.
| Type | What it does | Examples |
|---|---|---|
| Strictly necessary | Makes the site, checkout, and product access work. Cannot be switched off in our systems | systeme.io session cookies, Stripe fraud prevention |
| Analytics | Tells us how people find and use the site so we can improve it | Google Analytics, Google Search Console, systeme.io statistics |
| Advertising | Measures ad performance and shows relevant ads on other platforms | Meta pixel, Google Ads tags |
You can control cookies through your browser settings. Blocking strictly necessary cookies may stop parts of the site or checkout from working. Visitors in the EEA and UK may see a consent banner allowing you to accept or reject non essential cookies.
We share personal data with service providers who help us run the business:
These providers act either as processors under our instructions or as independent controllers under their own terms. Where they act as processors, we require them to protect your data and to use it only to provide services to us.
We may also share data to comply with law, legal process, or a government request, to enforce our terms or protect our rights, and as part of a business transfer such as a merger or acquisition, with appropriate protections in place.
We do not sell your personal information for money. Some of our advertising and analytics activity may count as a sale or sharing under California law. See section 15.
Some of our products let you enter text, business details, or client information into an AI powered tool, or help you build your own AI tool.
Do not enter confidential information, health data, financial account details, or anything you are not authorised to share into any AI tool, ours or otherwise.
If you use our templates or tool builders to create something that collects data from your own audience, you are the controller of that data, not us. You are responsible for your own privacy policy, consent notices, cookie banners, and lawful basis for processing.
We do not receive data collected through tools you build and host yourself, unless you send it to us.
We are based in the United States and use providers located in the United States and other countries. If you are in the EEA, UK, or Switzerland, your data may be transferred outside your country to a place with different data protection laws.
Where required, we rely on lawful transfer mechanisms such as the Standard Contractual Clauses approved by the European Commission and the UK International Data Transfer Addendum, or other safeguards recognised by law. You can ask us for details of the safeguards that apply.
| Data | Retention period |
|---|---|
| Purchase and tax records | Seven years from the date of the transaction, to meet accounting and tax obligations |
| Product access and account data | For as long as you hold access, then up to twelve months after it ends |
| Email marketing data | Until you unsubscribe or ask for deletion, then suppression list only |
| Support emails | Up to three years from the last message |
| Analytics and advertising data | As set by each platform, typically two to twenty six months |
After these periods we delete or anonymise the data where possible. We keep a minimal suppression record of unsubscribed emails so we do not contact you again.
We use reasonable technical and organisational safeguards to protect personal data, including access controls, encrypted connections, and vetted providers. No method of transmission or storage is completely secure and we cannot guarantee absolute security.
If a data breach affects your personal data and creates a high risk to your rights, we will notify you and the relevant supervisory authority where the law requires it.
We do not make decisions producing legal or similarly significant effects about you using automated processing alone. We do use automated segmentation to decide which marketing emails or ads you see, based on things like what you bought or which pages you viewed. You can object to this by contacting us or unsubscribing.
If you are in the EEA, UK, Switzerland, or a region with similar law, you may have the right to:
To exercise these rights, email hello@riannahijlkema.com with the subject line Data Rights Request and tell us your country of residence. We may need to verify your identity. We aim to respond within one month and will tell you if we need longer.
We do not charge for handling a request unless it is manifestly unfounded or excessive.
If you are a California resident, the California Consumer Privacy Act as amended by the CPRA gives you the right to:
We do not sell personal information for money. We may share identifiers and internet activity with advertising and analytics partners including Meta and Google so they can show you relevant ads. Under California law this may count as a sale or sharing.
To opt out, email hello@riannahijlkema.com with the subject line California Privacy Request, Do Not Sell or Share My Personal Information. You can also use the cookie controls in your browser and the ad settings on Meta and Google. An authorised agent may submit a request on your behalf with written proof of authorisation.
Residents of states including Virginia, Colorado, Connecticut, Utah, Texas, Oregon, and Montana have rights to access, correct, delete, and obtain a copy of their personal data, and to opt out of targeted advertising and sale of personal data. Use the same contact route and subject line Data Rights Request. Where your state offers an appeal process and we decline your request, we will tell you how to appeal.
Our site and products are aimed at business owners and are not directed to children under 16. We do not knowingly collect data from children. If you believe a child has given us personal data, contact us and we will delete it.
Browsers vary in how they send Do Not Track signals and there is no common standard, so our site does not respond to them. Where required by law, we honour the Global Privacy Control signal as a request to opt out of the sale or sharing of personal information.
We may update this policy from time to time. The Last updated date at the top will change. Where changes are material we will notify you on this page or by email. Continuing to use our site and products after an update means you accept the revised policy.
Email hello@riannahijlkema.com for any privacy question, request, or complaint. Put the reason in the subject line so we can route it quickly.