Strategic advisory for female founders at 10-20k months.
Most six-figure founders are busy optimizing the wrong parts of their business.
I help established female founders around six figures ZOOM out, identify REAL leverage, and make smarter 90-DAY decisions, without burning down what you’ve worked SO HARD to build.
*Free 45-minute strategy session to map your next 90 days.
Why creating the next breakthrough feels harder than expected.
Congrats! You’ve reached a level most businesses never do. You’re consistently around 10-20k months. Your clients get real results and love working with you. You have more ideas than capacity to execute.
And.. you're not here to play small. But creating the next breakthrough feels harder than expected. You just can't seem to find out what's missing. So naturally, you do what worked before: More posting. More content. More offers. More marketing.
Those were the RIGHT moves to BUILD your business… and the EXACT moves that now SLOW DOWN your growth.
Because it's no longer about doing more. It's about making better and more informed decisions. But as long as clarity and direction are missing, you'll keep pouring in more effort... without getting more results.
It’s like trying to build muscles but never increasing the weight. The dumbbells you used in your first weeks worked then, but now? They do nothing except maintain your current level.
I believe growth doesn't come from adding complexity, it comes from removing it.
The right things, in the right order. Growth is a decision-making skill. The better your decisions, the better your results. I don’t believe in one-size-fits-all plans. I don’t believe in pushing growth that drains you or your business. And I don’t believe complex plans lead to better outcomes.
I believe in clear thinking, good information, and strategies that play to your strengths. I believe growth should feel aligned, grounded, and realistic.
Simple. Powerful. Practical.
I know this business isn’t just a project.
It’s your baby. It's your life’s work!
Most of the women I work with are skeptical in the beginning. They’ve invested in experts, coaches, and consultants who promised clarity, growth, or scale and delivered frameworks that didn’t fit, advice that stayed surface-level, or support that disappeared once the invoice was paid.
Why listen to me instead?
I don’t sell growth for growth’s sake
I don’t benefit from you choosing complexity
I don’t profit from you doing more
But... action speaks louder than words. And I know that your business is too valuable to hand over access lightly. That's why I don't start by asking you for a commitment. I start by showing you how I think. Before we work together in any deeper way, you get to see:
How I look at your business
The questions I ask
What I quickly notice
The insights you get
Because trust should be earned through actions, not promised through marketing.
What do you need most right now?
>> I need CLARITY
Your business is working, but you don’t yet have visibility into why or where it’s leaking. Complete a short questionnaire, and I review your business across the 4 most important lenses. Then I record a 10-minute Loom walking through what I see and where your leverage is.
>> I need DIRECTION
You know you’re capable of more, but you don't trust the order of moves. Let’s hop on a call and create a clear 90-day strategic Growth Map that turns your long-term vision into a focused plan with three high-leverage priorities that actually move the needle.
>> I need MOMENTUM
You’re done thinking. You want progress you can measure. In a focused four week Growth Sprint we work on one measurable outcome, using simplicity, leverage, and feedback loops to create real movement. Progress you can see, track, and adjust in real time.
This is for you if:
You’re a female founder around 10–20k months.
You care deeply about your clients and your reputation.
This is not for you if:
You want someone to run your business for you instead of advising you.
You’re not willing to look at your numbers and make informed choices.
Hi, I'm Rianna!
For 15 years, I led teams as a teacher and school director. Then I built a branding and web design studio, dove into funnels and backend optimization, and for the last 6 years I’ve been a trusted advisor to female service-based online entrepreneurs, helping them grow in an aligned way.
Clients describe my work like this:
“Turned my big vision into a clear, structured roadmap.”
“Helped me see a completely new revenue stream that expanded both my impact and growth.”
“I went from overwhelmed by numbers to calm, confident, and in control.”
“She sees opportunities I would never have spotted on my own.”
After working inside dozens of businesses, I’ve seen the same constraint show up in different industries.
My job is to:
Protect what you’ve already built.
Help you think more strategically.
Show you options you can’t see from inside your business.
Help you focus on what actually matters, and let go of the noise.
Most people help you think. I help you make informed decisions.
"I couldn’t have made a better choice than by working with Rianna! She made the whole process stress-free! Her support was everything I envisioned and MORE!!!" -- Kiersten
If you’re curious what it’s like to work together, these women will tell you exactly what to expect:
Rianna is a wealth of information. She has saved me time and money in so many ways!! I'm so happy to have her in my corner. If you are considering working with her in some way, just do it, you won't regret it!
Karen W.
If you're questioning whether it's worth it or not...It is!!! Rianna helped fast track me as an entrepreneur/ small businesses woman.
Rachel C.
Rianna is a MUST for any entrepreneur!
Mel W.
Rianna makes you feel really excited about your journey. I really, really enjoyed working with her and I couldn't have asked for a better person. She was sooo knowledgable, professional and really listened to what I wanted, and has fantastic advice! Thank you so much for everything.
Lisa R.
I am glad to have connected with Rianna, and absolutely blown away of the support what she provides. Her knowledge and experience is incredible, she is super helpful, very professional and most importantly very kind. Thank you so much Rianna for everything, I am truly grateful.
Nagy N.
Rianna Hijlkema is absolutely AMAZING! She has add so much value in my business. So save yourself the time, headache, and invest in Rianna.
Shannon B.
Working with Rianna is always such a “above and beyond” experience. I hired Rianna over a year ago, and what she has done is amazing. Rianna has a skill for breaking up things into manageable chunks. I highly recommend Rianna Hijlkema, you won't be disappointed and it's SO worth it!!!
Nicole D.
I have been working with Rianna since last year! I truly felt heard and I felt that she got me! Her people skills are unmatched and she is such a genuine soul who truly wants to help in any way she can!
Arelis E.
I felt like my business levelled up after working with you and having more brand recognition and appeal. Thank you so much!
Kayla S.
Rianna has saved me time and provided the needed inspiration to build. I highly recommend!
Ashley C.
Highly recommend Rianna to any entrepreneur looking for help and guidance. Rianna always gives so much value - she is encouraging and straight talking and I could not have done it without her help!
Natalie A.
If I could give her 6 stars I would. Rianna is amazing, kind, knowledgeable and efficient! Can’t recommend her enough!
Taylor S.W.
Rianna listened to what I wanted and gave me options to choose from. I highly recommend Rianna for anything your business may need!
Eli. N.
The extra add-ons she so generously provides everytime I have worked with her always leaves me so pleasantly surprised. She truly believes in your success.
Divya S.
I cannot recommend Riana enough! She is knowledgeable, kind, informative and her services are of the highest quality. She is so incredibly helpful and has so much experience that every single conversation is filled with the best advice. Honestly she’s just brilliant!
Keri O.
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Take the next step
If you're still here, it's because you already know that at this stage of growth, doing more rarely creates the next breakthrough. Seeing differently does. That’s what this conversation is for. In our call, we’ll step back and look at your business as a whole. We’ll identify what’s limiting growth, where momentum is leaking, and which decisions matter most right now. This is not a sales call. There’s no pressure, no scripts, and no agenda beyond clarity.
It’s a strategic conversation between two ambitious women, focused on protecting what you’ve built and unlocking what’s next. If I’m the right person to help you, I’ll explain how and why. If I’m not, I’ll tell you honestly and point you in a direction that serves you. Either way, you’ll leave with sharper perspective, clearer priorities, and a stronger sense of control over your next moves.
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